Businesses continue to explore ways to efficiently and successfully network with their customers, and text messages are now becoming the most appropriate marketing tool. With a rapid increase in texting popularity in our daily lives as consumers, businesses are keen to leverage texting to get their message to a wide range of their target audience. The most promising thing about SMS is that 99 percent of the messages delivered are read within the same day. In fact, 90 percent of the texts delivered are read within 5 minutes of delivery. Bearing that in mind, SMS is an effective way to send top-notch and timely informational or marketing messages.
With that in mind, let’s look at ways SMS marketing can help enterprises build their brand as it becomes an integral component of any successful marketing channel.
Reaching Customers Wherever They Are
Since cell phones have become part of daily life, consumers are more open to receiving SMS communication over any other form. By networking with consumers, a business will be able to gain insight into what they want and what they are against, which will help the business do better.
Text marketing enables businesses to quickly and directly reach prospective and existing customers encouraging them to interact with your business regardless of your mode of shopping, in-person or online.
Building a Customer Base and Loyalty
To enroll in your SMS marketing programs, interested customers can do it at checkout or text the six-digit business code or share via social media, email, or at a physical location. Once the customers subscribe to receiving marketing messages, businesses can provide coupons, promotions, and any essential information regarding the business.
With these unique benefits, customers will feel valued and appreciated by the business. In addition, SMS marketing offers a personal touch that will build brand loyalty and keep customers glued to your business.
Although it’s slightly expensive than email, SMS is much more affordable than conventional advertising or direct mail. Additionally, many bulk SMS providers like textedly.com charge reasonable rates for using their SMS service for promotional purposes, rendering it economical. This way, you get good value for your money.
Time is critical to any business that seeks to grow. Because SMS marketing is simple to use, businesses don’t have to spend a lot of time and energy setting up campaigns since they can use the campaign formats in place, such as birthdays and lapsed customers, that get you started in no time.
Since messages are short in nature and design, it makes it easy to compose and edit them. Ultimately, you can also build automated text messages to send them simultaneously to both the existing and new customers. This will save you precious time that can be used in running other areas of the business.
These are some ways SMS marketing can help a business build its brand as it seeks to grow.